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Which mobile tracking system is better to use when building end-to-end analytics through GCP

Among the paid systems, the most popular are Appsflyer and Adjust (Amplitude is still quite common, but it is more suitable for product applications). Among the free \ shareware – Firebase. There is also AppMetrica from Yandex and MyTracker from Mail.ru Group, but we do not take them into account. With the approach of building… Continue reading Which mobile tracking system is better to use when building end-to-end analytics through GCP

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How to Avoid Conflict When Setting Up Ecommerce in Google Analytics 4 When Ecommerce is Set Up in Universal Analytics

Due to the fact that Google will stop supporting Universal Analytics in the near future and, possibly, will turn it off altogether, the task of setting up e-commerce on Google Analytics 4, when it is already configured on UA, has become relevant. There are two solutions depending on the situation. Situation 1If you have Enhanced… Continue reading How to Avoid Conflict When Setting Up Ecommerce in Google Analytics 4 When Ecommerce is Set Up in Universal Analytics

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Which mobile tracking system is better to use when building end-to-end analytics through GCP

Among the paid systems, the most popular are Appsflyer and Adjust (Amplitude is still quite common, but it is more suitable for product applications). Among the free \ shareware – Firebase. There is also AppMetrica from Yandex and MyTracker from Mail.ru Group, but we do not take them into account. With the approach of building… Continue reading Which mobile tracking system is better to use when building end-to-end analytics through GCP

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